Whether you have an early stage startup or an established company, people need to understand your business. So as a founder you will frequently be asked “How are you different from Competitor X?” or “Why are you better than Competitor Y?”

There is only one correct answer to this question:

“Competitor X is a great company, but...”

And then explain how your company is better, ideally using a differentiator or area of specialization that Competitor X doesn’t have (or doesn’t focus o...
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