With all of the tasks that go into starting a business, it is easy to forget about properly collecting and managing data on customers and prospects in the beginning. Life in a startup business is hectic, after all, with thousands of tasks vying for your attention - everything from critical things like building the product to hiring to mundane things like getting business cards made and buying supplies.

And since you don’t have a lot of customers and prospects in the beginning, keeping them o...
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