Disclaimer: I have been involved in naming a lot of companies (pretty much everything here except InReach and eWork), really enjoy it, and am addicted to collecting domain names as well. This is a very tactical guide to one method that works well for naming startups. I am not a fancy naming consultant, nor am I branding expert. You shouldn’t be considering fancy people or firms anyway, unless you are starting a company that is a spin off from some existing large enterprise or is drowning in...


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