As a startup advisor and marketing consultant, I’ve often been asked if I am willing to work on commission, or to be paid based on the performance of my work.

Most of us in sales and marketing have worked with significant “at risk” compensation -- be it performance bonuses or commission -- and pride or confidence in our ability to deliver typically prevents us from saying no to the request outright.

But I have found that commission-only or heavy “at risk” compensation often does not ...
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